ARI

50 Indian D2C storefronts · one agent · 6 checkpoints

Can an AI agent
buy from your store?

A live AI shopping agent attempts real purchases — stopping right before payment — and every store is scored on how far it gets.

88%of stores: agent can't reach payment5/43reached a payment surface183agent journeys recorded

Where the journeys end

43 stores with a clear journey

36
Discovery
84%
30
Product
70%
17
Cart
40%
9
Checkout
21%
6
Form
14%
5
Payment
12%

Discovery is nearly solved; the checkout gate is where most stores stop an agent cold.

Leaderboard

Ranked by ARI score — sort, filter, compare.

43 of 43 stores
checkpoints the agent passedthe wall that stopped itnever reachedARI = 0.7 × Agent + 0.3 × Static — hover a column name for what it measures
#GradeJourneyPlatformFindings
1Juicy Chemistry
beauty
99.3
99.0
100.0
A
Payment
shopify
shopify_native
none reproduced
2Pilgrim
beauty
94.6
92.3
100.0
A
Payment
shopify
shopify_native
none reproduced
3Plix
wellness
82.0
100.0
40.0
B
Payment
custom
gokwik
none reproduced
4Wakefit
home
76.0
100.0
20.0
B
Payment
custom
no enabler
none reproduced
5Kapiva
wellness
69.5
80.0
45.0
C
Payment
bigcommerce
simpl
none reproduced
6The Whole Truth
food
65.5
70.0
55.0
C
Delivery form
custom
razorpay
none reproduced
7XYXX
fashion
53.8
34.0
100.0
D
Cart
shopify
simpl
8Wellbeing Nutrition
wellness
53.8
34.0
100.0
D
Product page
shopify
gokwik
none reproduced
9Slurrp Farm
food
53.8
34.0
100.0
D
Cart
shopify
gokwik
none reproduced
10Minimalist
beauty
53.8
34.0
100.0
D
Product page
shopify
gokwik
none reproduced
11Dot & Key
beauty
53.8
34.0
100.0
D
Cart
shopify
shopify_native
12WOW Skin Science
beauty
50.3
29.0
100.0
D
Cart
custom
gokwik
13Nicobar
fashion
50.3
29.0
100.0
D
Product page
shopify
gokwik
none reproduced
14Yogabar
food
49.1
27.3
100.0
D
Cart
shopify
shopify_native
15Portronics
electronics
49.1
27.3
100.0
D
Product page
shopify
gokwik
none reproduced
16mCaffeine
beauty
49.1
27.3
100.0
D
inconsistent
shopify
gokwik
17Ellementry
home
49.1
27.3
100.0
D
inconsistent
shopify
snapmint
none reproduced
18Beco
home
49.1
27.3
100.0
D
Cart
shopify
gokwik
none reproduced
19Man Matters
wellness
48.0
45.0
55.0
D
Checkout
custom
razorpay
20Sleepy Owl Coffee
food
45.6
22.3
100.0
D
Product page
shopify
shopify_native
none reproduced
21Chumbak
home
45.6
22.3
100.0
D
inconsistent
shopify
gokwik
none reproduced
22DaMENSCH
fashion
43.5
45.0
40.0
D
Checkout
custom
razorpay
23The Souled Store
fashion
41.0
35.0
55.0
D
Cart
custom
no enabler
24Plum Goodness
beauty
41.0
35.0
55.0
D
Cart
shopify
gokwik
none reproduced
25Beardo
grooming
41.0
35.0
55.0
D
inconsistent
shopify
gokwik
none reproduced
26Suta
fashion
40.5
15.0
100.0
D
Product page
shopify
gokwik
none reproduced
27Cosmix
wellness
40.5
15.0
100.0
D
Product page
shopify
gokwik
none reproduced
28Bombay Shirt Company
fashion
40.5
15.0
100.0
D
Product page
shopify
shopify_native
none reproduced
29boAt
electronics
40.5
15.0
100.0
D
Product page
shopify
gokwik
none reproduced
30Blue Tokai Coffee
food
37.8
15.0
91.0
F
Product page
shopify
razorpay_magic
31The Derma Co
beauty
35.1
15.0
82.0
F
inconsistent
shopify
gokwik
32Bewakoof
fashion
33.5
35.0
30.0
F
inconsistent
custom
gokwik
none reproduced
33Foxtale
beauty
32.8
38.3
20.0
F
Checkout
shopify
shopify_native
34Snitch
fashion
32.0
35.0
25.0
F
Product page
shopify
shopify_native
none reproduced
35SUGAR Cosmetics
beauty
30.0
0.0
100.0
F
Discovery
shopify
gokwik
none reproduced
36Neeman's
fashion
30.0
0.0
100.0
F
inconsistent
shopify
gokwik
none reproduced
37Rare Rabbit
fashion
24.3
0.0
81.0
F
Discovery
shopify
gokwik
none reproduced
38Mamaearth
beauty
24.0
15.0
45.0
F
Product page
shopify
shopify_native
none reproduced
39Country Delight
food
24.0
15.0
45.0
F
Product page
custom
no enabler
none reproduced
40Ustraa
grooming
16.5
0.0
55.0
F
Discovery
custom
no enabler
41The Sleep Company
home
16.5
0.0
55.0
F
Discovery
shopify
razorpay
none reproduced
42Solethreads
fashion
6.0
0.0
20.0
F
Discovery
custom
no enabler
43Paper Boat
food
6.0
0.0
20.0
F
Discovery
custom
no enabler
7 stores excluded — inconclusive

Every run on these stores hit an agent-side limitation, not a store finding — there is no store-attributable evidence to rank on, so they are held out of the leaderboard above rather than shown with a score. See each store's page for the honest run log.

Why this index — and why now

The buyers are becoming software.

In under a year, every major payments player shipped a protocol for AI agents that buy — and NPCI is reportedly building agent rails into UPI itself.

2025
OpenAI ACP

Agentic Commerce Protocol — agents check out inside ChatGPT, built with Stripe.

2025
Google AP2

Agent Payments Protocol — a common mandate format for agent-led payments.

2025
Visa TAP

Trusted Agent Protocol — merchants can verify a legitimate shopping agent.

July 2026 · reported
NPCI UAP

Unified Agent Protocol — AI agents verified and authorised inside UPI itself.

Agents are learning to shop

Purchase intent is already flowing through ChatGPT, Claude, Perplexity and their browser agents. The customer on the other side of the storefront is, increasingly, software acting for a human.

India is building the rails

A UAP-verified agent inside UPI makes agentic payment a solved problem in India — sooner than most merchants expect. Payment was the hard part, and it is being standardised right now.

Storefronts are the missing piece

Nobody was measuring whether an agent can actually get through an Indian D2C store. This index sends a real agent on real shopping journeys — and most stores stop it long before payment.

88%

of ranked stores, a shopping agent still cannot reach payment. That gap — between the rails being laid and the storefronts they lead to — is what this index measures.

And markup doesn't predict it: across 43 ranked stores, static machine-readability explains under 3% of live agent outcomes. The only way to know is to send an agent.

How the benchmark works

Fair questions

Won't commerce become agent-native — why score an agent on a human storefront at all?

Because every protocol above solves payment and identity — the last step. None of them finds the product, picks the size, or gets through checkout; today's shopping agents do that by driving the same web a human sees, since it's the only surface every store already has. Agent-native integrations arrive store by store, and the D2C long tail adopts last — so for stores like these, the browser journey is the agentic channel for years to come. And the walls this benchmark finds — OTP gates, forced logins, bot-blocks — are decisions about who may transact, not markup details. The stores failing an agent today are the ones that will be slowest onto the new rails.

What happens to this index when storefronts do become agent-native?

It evolves with the surface — the rubric is versioned for exactly that. Rubric v1, this leaderboard, measures the browser journey: the 2026 reality. As agent-native surfaces appear, future versions shift with them: the static half becomes “does the store publish agent affordances — product feeds, ACP or UAP endpoints”, and the live half becomes “can an agent actually transact through them”. What the index measures never changes: the gap between agentic demand and merchant readiness.

Why is the live agent score weighted 70% and static markup only 30%?

Because readable is not operable. Across the 43 ranked stores, static machine-readability explains under 3% of what an agent actually achieves — stores with perfect structured data score zero on the journey, and stores nearly illiterate to a crawler walked all the way to payment. Every wall in the failure taxonomy is invisible in markup; it only appears when something tries to buy.

Isn't a low score just a bad agent, rather than a bad store?

That is the failure mode this benchmark is built to avoid. When the agent itself fumbles, the run is voided as agent error and never counted against the store. A finding is published only when at least two of three independent runs reproduce it, and stores where nothing conclusive survived are excluded from the ranking entirely rather than shown with a number. The full policy is on the methodology page.