ARI
Leaderboard

beauty

Plum Goodness

plumgoodness.com

shopifycheckout: gokwik
41.0
grade D
ARI score

Agent journey — 35.0/100

Mission: “buy a face moisturizer under ₹600”

A live AI agent shopping this store — 70% of the ARI score.

✓
Discovery
15.0/15
✓
Product
20.0/20
✓
Cart
0.0/10
4
Checkout
0.0/25
5
Form
0.0/15
6
Payment
0.0/15

3 runs · 2 voided as agent error — agent faults are never published as store failures.

Static legibility — 55.0/100

What a machine can read before it even acts — structured data, crawl signposts — 30% of the ARI score.

  • JSON-LD product data
  • llms.txt
  • sitemap.xml
  • OpenGraph tags
  • PDP completeness: 0%
Highest-impact fixes
  1. 1Make add-to-cart deterministic: stable buttons, a visible confirmation, no silent failures on variant selection.
  2. 2Offer guest checkout. Don't demand a phone OTP or account before a shopper can even see the checkout.
Run log
RunReachedTurnsOutcome
1Cart17voided — agent error, not a store finding
2Cart24POPUP_INTERSTITIAL
3Checkout19voided — agent error, not a store finding