ARI
Leaderboard

beauty

The Derma Co

thedermaco.com

shopifycheckout: gokwikinconsistent runs
35.1
grade F
ARI score

Agent journey — 15.0/100

Mission: “buy a niacinamide serum under ₹600”

A live AI agent shopping this store — 70% of the ARI score.

1
Discovery
15.0/15
2
Product
0.0/20
3
Cart
0.0/10
4
Checkout
0.0/25
5
Form
0.0/15
6
Payment
0.0/15

3 runs · 1 voided as agent error — agent faults are never published as store failures. Runs disagreed on how far the journey got.

Static legibility — 82.0/100

What a machine can read before it even acts — structured data, crawl signposts — 30% of the ARI score.

  • JSON-LD product data
  • llms.txt
  • sitemap.xml
  • OpenGraph tags
  • PDP completeness: 60%
Highest-impact fixes
  1. 1Expose price, availability, and variants as structured data (JSON-LD Product) and as plain DOM text — not just pixels.
  2. 2Make add-to-cart deterministic: stable buttons, a visible confirmation, no silent failures on variant selection.
Reproduced findings
BOT_BLOCKED

The storefront blocks automated browsers outright.

Bot-block phrase 'just a moment' found in page content

A finding is published only when at least two of three runs reproduce it.

Run log
RunReachedTurnsOutcome
1Product page6BOT_BLOCKED
2Cart17voided — agent error, not a store finding
3Discovery9BOT_BLOCKED