ARI
Leaderboard

wellness

Man Matters

manmatters.com

customcheckout: razorpay
48.0
grade D
ARI score

Agent journey — 45.0/100

Mission: “buy a hair-growth supplement under ₹1000”

A live AI agent shopping this store — 70% of the ARI score.

✓
Discovery
15.0/15
✓
Product
20.0/20
✓
Cart
10.0/10
✓
Checkout
0.0/25
✕
Form
0.0/15
6
Payment
0.0/15
✕
OTP_WALLA phone OTP is demanded before the journey can continue — unsatisfiable for an agent (and for anyone unwilling to hand over a number).

3 runs · 1 voided as agent error — agent faults are never published as store failures.

Static legibility — 55.0/100

What a machine can read before it even acts — structured data, crawl signposts — 30% of the ARI score.

  • JSON-LD product data
  • llms.txt
  • sitemap.xml
  • OpenGraph tags
  • PDP completeness: 0%
Highest-impact fixes
  1. 1Offer guest checkout. Don't demand a phone OTP or account before a shopper can even see the checkout.
  2. 2Use standard, labeled address fields with autocomplete attributes; don't gate the form behind a pincode check.
Reproduced findings
OTP_WALL

A phone OTP is demanded before the journey can continue — unsatisfiable for an agent (and for anyone unwilling to hand over a number).

OTP phrase found in page element text (label/button context)

A finding is published only when at least two of three runs reproduce it.

Run log
RunReachedTurnsOutcome
1Checkout19OTP_WALL
2Checkout14OTP_WALL
3Checkout17voided — agent error, not a store finding