ARI
Leaderboard

beauty

Mamaearth

mamaearth.in

shopifycheckout: shopify_native
24.0
grade F
ARI score

Agent journey — 15.0/100

Mission: “buy a vitamin C face wash under ₹500”

A live AI agent shopping this store — 70% of the ARI score.

✓
Discovery
15.0/15
✓
Product
0.0/20
3
Cart
0.0/10
4
Checkout
0.0/25
5
Form
0.0/15
6
Payment
0.0/15

3 runs · 2 voided as agent error — agent faults are never published as store failures.

Static legibility — 45.0/100

What a machine can read before it even acts — structured data, crawl signposts — 30% of the ARI score.

  • JSON-LD product data
  • llms.txt
  • sitemap.xml
  • OpenGraph tags
  • PDP completeness: 0%
Highest-impact fixes
  1. 1Expose price, availability, and variants as structured data (JSON-LD Product) and as plain DOM text — not just pixels.
  2. 2Make add-to-cart deterministic: stable buttons, a visible confirmation, no silent failures on variant selection.
Run log
RunReachedTurnsOutcome
1Product page24voided — agent error, not a store finding
2Product page24voided — agent error, not a store finding
3Cart13POPUP_INTERSTITIAL