ARI
Leaderboard

beauty

WOW Skin Science

www.buywow.in

customcheckout: gokwik
50.3
grade D
ARI score

Agent journey — 29.0/100

Mission: “buy an onion hair oil under ₹500”

A live AI agent shopping this store — 70% of the ARI score.

✓
Discovery
15.0/15
✓
Product
14.0/20
✓
Cart
0.0/10
✕
Checkout
0.0/25
5
Form
0.0/15
6
Payment
0.0/15
✕
OTP_WALLA phone OTP is demanded before the journey can continue — unsatisfiable for an agent (and for anyone unwilling to hand over a number).

3 runs · 1 voided as agent error — agent faults are never published as store failures.

Static legibility — 100.0/100

What a machine can read before it even acts — structured data, crawl signposts — 30% of the ARI score.

  • JSON-LD product data
  • llms.txt
  • sitemap.xml
  • OpenGraph tags
  • PDP completeness: 100%
Highest-impact fixes
  1. 1Make add-to-cart deterministic: stable buttons, a visible confirmation, no silent failures on variant selection.
  2. 2Offer guest checkout. Don't demand a phone OTP or account before a shopper can even see the checkout.
Reproduced findings
OTP_WALL

A phone OTP is demanded before the journey can continue — unsatisfiable for an agent (and for anyone unwilling to hand over a number).

OTP phrase found in page element text (label/button context)

A finding is published only when at least two of three runs reproduce it.

Run log
RunReachedTurnsOutcome
1Cart8OTP_WALL
2Cart14OTP_WALL
3Product page3voided — agent error, not a store finding